Marketing waec 2017/2018 answers


  • 1a)market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product


    i)Market research- is about gathering

    information concerning your target


    ii)Promotion Most business owners are familiar with the idea of promotion. 

    iii)Selling While we tend to think of selling and marketing as being closely linked, selling is last on the list of the seven functions of marketing. 

    iv)Pricing Setting the correct price for your product or service can be a challenge.


    government market is a group of consumers that consists of local, state and federal authorities.the government market spends the most money of any other consuming group, and so presents

    an attractive marketing target for some businesses.


    reseller market buyers who purchase with the intent of selling those products to others. The reseller market includes wholesalers, retailers, and distributors.


    Industrial marketing is the marketing of goods and services by one business

    to another. Industrial goods are those

    an industry uses to produce an end

    product from one or more raw materials.

  • 5a)
  • problem recognition The acknowledgement and definition of an issue that does or may arise during the performance of a process.
  • +++++++++++++++++++
  • 5b)
  • Information Search is a stage in the
  • Consumer Decision Process during which
  • a consumer searches for internal or
  • external information.
  • 5c)
  • Evaluating Alternatives During the evaluation of alternatives stage, the consumer evaluates all the products available on a scale of particular attributes.
  • 5d)
  • Purchase decision is the thought process that leads a consumer from identifying
  • need, generating options, and choosing a specific product and brand.
  • 5e)
  • Post-purchase behavior is when the
  • customer assesses whether he is satisfied or dissatisfied with a purchase.
  • 7a

standing order is an instruction to a bank by an account holder to make regular fixed payments to a particular person or organization.


bank draft is a payment on behalf of a payer that is guaranteed by the issuing bank. A draft ensures the payee a secure form of payment.


Legal tender is a medium of payment recognized by a legal system to be

valid for meeting a financial obligation.


Money orders are a secure payment

method. They are convenient, affordable,

and widely accepted. Money orders are a

good way to send cash that never



I.O.U is usually an informal document acknowledging debt. An IOU differs from a promissory note in that an IOU is not a negotiable instrument and does not specify repayment terms

such as the time of repayment.


4) POLITICAL: legislatures, laws, economic  policies  make at all levels exercise a great influence  on the marketing  activities of an organization  than any others indices.

Equally,  the reaction, attitude and behavior  of people, sociology critics, public opinion makers, etc Among others affect political environment


Iv) social:  this connote that people and their socio-cultural  belief and custom are fundamentally and basically  what shape and determine the economy, political-legal system and technology. This factor affect how and why people live and behave as they do.

III) technological : thus connote how the technological  invention, technical equipment  and skills affect the way an economic  resources are converted to output.

Iv)  Economic : people’s existence has no meaning  to the environment  relief if they did  not have money and are willing to spend it.  In one words,  economic  factor influences the ability and willingness  of individuals  and organization  to perform transactions with a view to acquire  goods and services they needs,  wants and desire.


Ii) cultural:

3iii)A chain store is a group of similar retail shops

that sell the same type of goods. All these shops or

branches are under the control of the head office.

Branches are opened in different parts of the city

or even in different parts of the country.

Chain stores specialize in a particular product.

The same product is offered in different varieties

and in different models.

3iv)Mail order business is a kind of retail trade wherein

business is done through post. The seller gives

advertisements in newspapers, etc., and sends

catalogues, circulars, etc., to prospective customers



Communication is simply the act of

transferring information from one place to




i) Postal Services

ii) Telegraph Services

iii) Courier Services:

iv) Telecommunications

v) Internet Service

vi) Radio and Television

[5/5, 8:21 AM] THE GLOBAL LINKER: 3ai)A department store is a large outlet (a large shop ) that has several department under one roof, and each department sells a line (one type ) of goods.








V) 3v) A supermarket is a very large retail store that sells a range of regularly demanded house-hold goods; and it is  operated on self service principle.

3)electronic marketing refers to the. application of marketing principles and techniques via

electronic media and more specifically the Internet.







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